Using the technology acceptance model in understanding. Tam davis, 1989 claims that, perceived ease of use peou and perceived usefulness pu are the two fundamental determinants of user acceptance of technology davis, 1989. The theoretical basis of the model was fishbein and ajzens 7 theory of reasoned action tra. A technology acceptance model for empirically testing new. Technology acceptance model tam although tam was influential in predicting and explaining technology acceptance in general, it lacks the specificity of users opinions on specific system or technology. Technology acceptance model on the basis of theory of reasoned action tra, davis 1986 developed technology acceptance model tam to explain computer usage behavior. Technology acceptance model as a predictor of using. Venkatesh and davis reported that perceived usefulness is based on usage intentions in many empirical tams.
Perceived usefulness, perceived ease of use, and user. An extension to the technology acceptance model tam was developed by venkatesh and davis that outlined perceived usefulness and usage intentions as it related to the processes of social influence and cognitive instrumental 1. Davis 1989 developed and validated better measures through tam for. Using the technology acceptance model to explain how. Al though this approach does not follow the conventional. Massachusetts institute of technology, sloan school of management, 1986. Understanding the evolution of technology acceptance model priyanka s1 dr. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. Auditor acceptance of computerassisted audit techniques summary to meet the challenges of rapid advances in client information technology usage, audit standards suggest that auditors adopt computerassisted audit tools and techniques caats. Technology acceptance model tam technology acceptance model davis 1989 was the first model to mention psychological factors affecting technology acceptance and it was developed from theory of reasoned action tra by davis davis 1989. Data from a survey n588 were used to estimate a conceptual model using structural equation modelling. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. Larsen model introduction model validation model elaboration 1986 1990 1995 2000 2003 model extension davis 1986 taylor and todd 1995 adams et al. Acceptance model with theory of planned behavior, perceived risk and perceived benefit to understand the.
Theoretical framework and study measures discussion of metrics will accompany the building of theorybased hypotheses so that we can later examine a nomological network to test construct validity. Understanding the evolution of technology acceptance model. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of. The origins of tam can be traced back to the theory of reasoned action tra. In 1989, davis used tam to explain computer usage behaviour as shown in figure 6. A survey on the level of information technology acceptance and proposition of a comprehensive model the case of nir pars company mitra kooche moshki corresponding author, m. Developing technology acceptance models for decision. A survey on the level of information technology acceptance. Using a modified technology acceptance model to evaluate. Application of technology acceptance model tam in m.
Peou is defined as the degree to which a person believes that using a particular technology would be free from effort davis 1989, p. In order to better understand and manage the process of new technology adoption, several theoretical models have been proposed, of which the technology acceptance model tam has. Auditor acceptance of computerassisted audit techniques. The main conceptual framework of tam are 1 perceived ease of use refers to the degree to which a prospective user expects that target system to be free. This cited by count includes citations to the following articles in scholar.
In line with the main model, tam2, 11 and tam3 12 are developed and cited over 11924, and 2367 by scholars, respectively. Benbasat and dextter, 1986, however davis 1989 criticised the situation by stating. Many researchers have employed or revisited the technology acceptance model davis, 1986 to explore why people use social media such as twitter. The application of technology acceptance model tam on. A technology acceptance model for empirically testing new enduser information systems. Current observations indicate that although tam is a highly cited model, researchers share mixed. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention. The model is originally designed to predict users acceptance of information.
However, recent research suggests that caats acceptance is fairly low and varies among firms. The model is presented in depth in a separate section. Peu and perceived usefulness pu from the technology acceptance model tam proposed by davis, 26 as well as habit. This paper presents a literaturebased and surveybased investigation of a technology acceptance model tam in order to better understand users acceptance of mobile services in a mature tourism market switzerland. Exploring user acceptance and intension of taxihailing app in shanghai. Ashok kumar2 research scholar department of management studies. Acceptance model tam by davis and the theory of reasoned action tra by aizen and eishbein. View technology acceptance modeltam research papers on academia.
Applying tam technology acceptance model to testing mt. Tam was adapted from the theory of reasoned action tra. The role of the technology acceptance model in information. Davis f1985 a technology acceptance model for empirically testing new end user information systems. Using a modified technology acceptance model to evaluate healthcare professionals adoption of a new telemonitoring system. The goal of davis 1989 tam is to explain the general determinants of computer acceptance. Journal of organizational and end user computing, 161, 5972, janmar 2004 59. Hu is assistant professor of information systems and decision sciences in the college of business administration at the university of south florida. The goal of tam is to provide an explanation of the determinants of computer acceptance that is general.
Maybe the most wellknown and widely accepted and cited model is the technology acceptance model tam. The technology acceptance model tam was developed by davis 4 to explain computerusage behavior. Extending the technology acceptance model to account for. Examining the technology acceptance model using physician acceptance of telemedicine technology paul j. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. The measure first appeared in 1989, in an mis quarterly article by fred davis and in a coauthore.
Methodology this study develops a research framework based on the extended technology acceptance model tam for health service purchase intention figure 1. Mobile tourism services and technology acceptance in a. Bachelor of science thesis in the programme software engineering and management. Extended technology acceptance model tam2 personality. Technology acceptance model 3 and a research agenda on. An extended technology acceptance model by adam ducey a thesis submitted in partial fulfillment of the requirements for the degree of master of arts department of psychology college of arts and sciences university of south florida major professor.
The validity of an extended technology acceptance model tam for predicting intranetportal usage by paul vincent chang a masters paper submitted to the faculty of the school of information and library science of the university of north carolina at chapel hill in partial fulfillment of the requirements for the degree of master of science in. Many researchers have employed or revisited the technology acceptance model davis, 1986 to explore why people use social media such as twitter, facebook, or youtube rauniar, rawski, yang. Acceptance model tam davis, bogozzi and warshaw, 1989, final version of technology. Though many models have been proposed previously in the field of information systems to describe the relationship, it is this model which has been widely acclaimed and used. The technology acceptance model tam suggests that perceived usefulness and perceived ease of use are beliefs about a new technology that influence an individuals attitude toward and use of that technology davis et al. Technology acceptance model the technology acceptance model tam represents an important theoretical contribution toward understanding information systems is usage and information 4. The technology acceptance model tam is gaining popularity for understanding the. Tam considers different attributes such as the user conditions, communities, and the user perception. Venkatesh and davis, 2000 pursued vigorous validation and extension of the tam. Technology acceptance model from davis, bagozzi et warshaw 1989 according to davis 1986 perceived ease of use also influences in a significant way the attitude of an individual through two main mechanisms. Applying the technology acceptance model and flow theory. Applying tam technology acceptance model to testing mt acceptance ke hu, sharon obrien adapt centre, salis, dublin city university the adapt centre is funded under the sfi research centres programme grant rc2106 and is cofunded under the european regional development fund.
The technology acceptance model tam davis, 1989 measures perceived usefulness and perceived ease of use as predictors of a users intent to use computer technology, and their actual usage on the job. Tam, proposed by davis in 1986, has become a widely cited model for predicting and explaining user behaviour and it usage. Doctoral dissertation, sloan school of management, massachusetts institute of technology. The tam has been applied in the context of online consumer behavior e. The technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. Candidate of master business administration mba isfahan science and research branch, islamic azad university, isfahan, iran hadi teimouri.